What are the best strategies to mass market globally for new innovative service with a global application? For example how did skype, hotmail and others become such a power ? How to market it? Who will be the partners worldwide? What will be the budgets a new entrant should account for? Cost of customer acquisition for 10 Million subscribers?
Allow me to clarify, what i want to know is that assuming the product has the sterngth and stickiness and right timing. The question is how to exploit the same like Poker.com how did they mass market it Did they use Viral email? What was teh PR strategy? Did they try Google pay per hit meathod? How did they reach the global market ?
Saturday, April 7, 2007
Thursday, April 5, 2007
Questions part 3
What is the strategy for service mix?
What are the early services available by the New Co?
Is there a corporate branding strategy or a service branding strategy in Phase one?
What are the major activities for the commercial service launching?
What are the key advertising and sales promotion in Phase one?
Press releases Advertising (print, electronic and internet media) Road shows Direct mail Seminars
What is the estimated customer acquisition cost?
What is the timeline for future services?
What is the strategy for new service development? Market and customer research Internal development Outsourcing Alliance
What is the competitive pricing strategy for the services?
What is the distribution channel management strategy?
Channels training and development Marketing support and incentives Channel pricing
What will be the key activities for advertising promotion?
What will be other activities regarding sales promotion and PR?
Feel free to discuss the same.
What are the early services available by the New Co?
Is there a corporate branding strategy or a service branding strategy in Phase one?
What are the major activities for the commercial service launching?
What are the key advertising and sales promotion in Phase one?
Press releases Advertising (print, electronic and internet media) Road shows Direct mail Seminars
What is the estimated customer acquisition cost?
What is the timeline for future services?
What is the strategy for new service development? Market and customer research Internal development Outsourcing Alliance
What is the competitive pricing strategy for the services?
What is the distribution channel management strategy?
Channels training and development Marketing support and incentives Channel pricing
What will be the key activities for advertising promotion?
What will be other activities regarding sales promotion and PR?
Feel free to discuss the same.
Questions you need to address Before you start a MVNO Continued Part 2
How does the MVNO quickly develop a core customer base?
Approach by: Sales force team, promotion, and distribution (Then what is the primary approach?)
What is the customer care strategy and support?
How to build customer loyalty?
Provide customers with a wide choice of services (?)
Provide excellent service delivery Provide pro-active network management Understand the business needs and drivers of each customer Provide excellent fault handling Regular communication with customers Improve skill sets, professionalism of customer care staff
What is the pricing policy for the services?
Bundling, price discrimination, etc.
What is the distribution channel strategy?
More to come stay tuned.
Approach by: Sales force team, promotion, and distribution (Then what is the primary approach?)
What is the customer care strategy and support?
How to build customer loyalty?
Provide customers with a wide choice of services (?)
Provide excellent service delivery Provide pro-active network management Understand the business needs and drivers of each customer Provide excellent fault handling Regular communication with customers Improve skill sets, professionalism of customer care staff
What is the pricing policy for the services?
Bundling, price discrimination, etc.
What is the distribution channel strategy?
More to come stay tuned.
Questions you need to answer before you jump into a MVNO
MVNO Marketing Strategies for
Phase One Phase one objective: To acquire critical mass of subscribers
How to acquire critical mass of subscribers?
What is the critical mass for the MVNO? (Based on cash flow positive or income positive)
How long will it take to reach the subscriber number of critical mass?
What are the strategies to shorten the expected time to reach the critical number?
Which are the target market segments for the New Co?
Multinational and major enterprises
Small and medium enterprises
Government
Households
Individuals
By occupation
By age group
This is partial list contact me for deatiled Business Planning and Fianacila planing as well as technology planning for a MVNO.
Phase One Phase one objective: To acquire critical mass of subscribers
How to acquire critical mass of subscribers?
What is the critical mass for the MVNO? (Based on cash flow positive or income positive)
How long will it take to reach the subscriber number of critical mass?
What are the strategies to shorten the expected time to reach the critical number?
Which are the target market segments for the New Co?
Multinational and major enterprises
Small and medium enterprises
Government
Households
Individuals
By occupation
By age group
This is partial list contact me for deatiled Business Planning and Fianacila planing as well as technology planning for a MVNO.
Free Telephony
A new business model is up fro grabs. It is what i call Free telephony, based on a MVNO model a company can provide its customers with nearly free telephony for all local calls no matter how long and to whome.
Actually, the most important part of the equation is that the model does not rest solely on ad support. In fact, this will be a pay-as-you go wireless plan that is only partially subsidized by a user’s daily ad viewing, which will produce a credit of so many minutes per ad. I estimate that for heavy phone users viewing a probable limit of four spots a day, advertising could return up to 40 percent of their monthly costs. This also means that MVNO itself has multiple revenues streams: income direct from customers, from advertisers, and from handset sales.
Those intersted feel free and we can discuss the same on this forum.
Actually, the most important part of the equation is that the model does not rest solely on ad support. In fact, this will be a pay-as-you go wireless plan that is only partially subsidized by a user’s daily ad viewing, which will produce a credit of so many minutes per ad. I estimate that for heavy phone users viewing a probable limit of four spots a day, advertising could return up to 40 percent of their monthly costs. This also means that MVNO itself has multiple revenues streams: income direct from customers, from advertisers, and from handset sales.
Those intersted feel free and we can discuss the same on this forum.
Subscribe to:
Posts (Atom)