What is the strategy for service mix?
What are the early services available by the New Co?
Is there a corporate branding strategy or a service branding strategy in Phase one?
What are the major activities for the commercial service launching?
What are the key advertising and sales promotion in Phase one?
Press releases Advertising (print, electronic and internet media) Road shows Direct mail Seminars
What is the estimated customer acquisition cost?
What is the timeline for future services?
What is the strategy for new service development? Market and customer research Internal development Outsourcing Alliance
What is the competitive pricing strategy for the services?
What is the distribution channel management strategy?
Channels training and development Marketing support and incentives Channel pricing
What will be the key activities for advertising promotion?
What will be other activities regarding sales promotion and PR?
Feel free to discuss the same.
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