How does the MVNO quickly develop a core customer base?
Approach by: Sales force team, promotion, and distribution (Then what is the primary approach?)
What is the customer care strategy and support?
How to build customer loyalty?
Provide customers with a wide choice of services (?)
Provide excellent service delivery Provide pro-active network management Understand the business needs and drivers of each customer Provide excellent fault handling Regular communication with customers Improve skill sets, professionalism of customer care staff
What is the pricing policy for the services?
Bundling, price discrimination, etc.
What is the distribution channel strategy?
More to come stay tuned.
Thursday, April 5, 2007
Questions you need to address Before you start a MVNO Continued Part 2
Labels:
Business Case,
MVNE,
MVNO,
new Business models,
Telecom new models
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