MVNO Marketing Strategies for
Phase One Phase one objective: To acquire critical mass of subscribers
How to acquire critical mass of subscribers?
What is the critical mass for the MVNO? (Based on cash flow positive or income positive)
How long will it take to reach the subscriber number of critical mass?
What are the strategies to shorten the expected time to reach the critical number?
Which are the target market segments for the New Co?
Multinational and major enterprises
Small and medium enterprises
Government
Households
Individuals
By occupation
By age group
This is partial list contact me for deatiled Business Planning and Fianacila planing as well as technology planning for a MVNO.
Thursday, April 5, 2007
Questions you need to answer before you jump into a MVNO
Labels:
Marketing,
Maverick Business Cases.,
Mobile networks,
MVNE,
MVNO
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